Out with the Old, In with the New

10/21/2020

Had fun working with the prospective listing agents, touring our home and discussing my topics.

Listing Agent

In the past we used traditional realtors and local marketing, with some advertising thru the Internet to out of town buyers. What we learned was that we needed a special kind of listing agent. Our home being a Luxury Homestead would mainly be of interest to out of town buyers and needs to be marketed accordingly.

I called the main realtors and invited their "heavy hitters" to tour our home and provide their findings and recommendations, including list price opinion, comparable market analysis and proposal. Wow, what an experience!

After lots of discussions and deep thought, we selected The Vallee Team (Long Realty)

List Price $2 Million

The discussions and recommendations about price were based on Zillow and the prospective listing agents recommendations, and ranged from $1.85 to $2.5 (millions).

The higher the list price the longer to sell, with about 270 days on the market for the higher price. The consensus was that we price it to sell quickly (2-3 months) at $2 million.

Plan of Action

As most home sellers know, it takes some effort to get ready to list your home.

Our rye grass is being seeded tomorrow and our pool is being cleaned to remove the chlorine now staining the rim of the pool.

We've also compiled our To Do list from the feedback from all the realtors. We need to declutter and make minor repairs for staging our home and taking all the new photos and videos. This will take up the rest of October.

Our listing agent is already scheduled to begin with a final walkthrough on Friday October 21st to take inventory and get the help to declutter and reorganize our garage, and storage areas.

The Realtors now have a monumental job, with all the listing, photos/virtual tour videos and advertising. No small task! Then, it's broadcast all of the marketing materials (MLS listing, ads, flyers, etc to the world!

We've agreed upon a target of 6 showings a month, with a review in 3 months regarding the effectiveness of the advertising and our continued relationship.

Don and Mallissa, our listing agents will be bringing in 19 of their office realtors for a tour and familiarization with the home with the aim of looking for prospective buyers too.

Several of the realtors that weren't selected have also agreed to show our home to their prospective buyers.

Updating the Marketing Materials

It's back to the drawing board, the photos and videos are being produced, i.e., photos, videos, flyers, ads, etc. We're excited especially about the virtual tour. The photographer is scheduled for Friday to scope out the work and "set expectaions". Meanwhile check out the earlier edition! This is our chance to do it better.